NewslettersHannah-Laura has experience creating newsletters for internal staff communications and external stakeholders. In Hannah-Laura’s content marketing role for an EdTech SaaS startup, she was responsible for creating all content and communications. She developed and executed dynamic content that increased brand awareness and engaged stakeholders through newsletters, social media, and website landing pages.
Hannah-Laura wrote all copy, designed branded graphics in Adobe InDesign, and sent newsletters to select customer segments through Customer.io. While she also implemented top-of-the-funnel content, these weekly newsletters were designed to engage users across the buyer journey through a predictable communications cadence.
Each weekly newsletter followed the same format. The main image always contained a quote or mantra that related to the monthly theme, rewards caregivers receive, and that reignited their passion for educating children ages 0-6. “Look for the magic” was a mantra to encourage MyVillage users to embrace their inner child and look beyond the ordinary in their everyday lives.
Introduction
EducationThe second section always contained a piece of educational content from an early childhood development expert. In this particular example, the graphic depicted a child having an emotional outburst. Educators were prompted to click to watch a video to learn from leading expert in emotional development and CEO of Seed and Sew Alyssa Bask Campbell on how to support emotional regulation in highly sensitive children.
IncentiveThe third section showcased a new reward or benefit that users could redeem. This week, MyVillage was hosting a cleaning kit giveaway for early childhood caregivers to use in their classrooms. The giveaway was in partnership with Healthynest and included cleansers and spray bottles.
AnnouncementThe last section was reserved for additional communications to users. This is an example of change management communications, in which MyVillage needed to let their users know that physical membership cards were being discontinued. It was important to frame this change in a positive way, including telling members that MyVillage heard their direct feedback and that the company was working on making improvements to the digital cards moving forward.