RESUME

Health Communications Social Media Specialist

Managed all internal and external communications for The Consortium for Health and Military Performance (CHAMP), a DoD Center of Excellence, including individual program initiatives: Human Performance Resources by CHAMP (HPRC), Operation Supplement Safety (OPSS), and Go for Green® (G4G)
Built online strategies, designed content, and scheduled 10 social media campaigns per year on Total Force Fitness and dietary supplements, reaching 2,500,000 social media users with 3,700,000 impressions in a 12-month period. Translated research into evidence-based content to help Service Members and families reach total fitness
Managed Facebook Ads with a budget of $3,500 per month. In a 12-month period, 5 ads achieved CPCs of $0.01 and 40 ads achieved CPCs of $0.10 or fewer
Created the brand’s first reels, posting 60 in a 12-month period on topics of human performance optimization, dietary supplement safety, and nutritional fitness. A reel on sleep deprivation received 5,500 plays organically (not paid), and another reel on physical activity received 14,000 plays when boosted (paid)
Designed a print Army Combat Fitness Test poster in partnership with U.S. Army Family and Morale Welfare and Recreation. 102 posters were requested and sent to 46 Army garrisons, including Hawaii, Puerto Rico, Romania, Japan, and Germany

Content Marketing Specialist

Developed all internal and external communications for MyVillage, the fastest-growing community of early childhood caregivers in the US
Designed email templates, social media templates, and internally used templates to enhance brand cohesion and consistency with brand guidelines
Sent weekly communications to segments of up to 35,000 emails and 20,000 phone numbers, increasing average open rates from 11% to 30% within a 3-month period
Designed strategy and execution for Facebook and Instagram with 5-10 posts per week with authentic brand-right content increasing organic Facebook reach by 57.2% and organic Instagram reach by 230.7% in a 3-month period
Translated long-form content (blogs, brand videos, newsletters, articles) into short-form content (graphics, memes, reels, stories) appropriate for each channel
Managed a monthly content calendar to ensure customer engagement strategy aligned with all content strategy resulting in 2x engagement on organic socials in a 3-month period

Managed internal and external communications, including developing and executing strategies for increasing awareness of suicide prevention among the Southeast Alaskan population for Juneau Suicide Prevention Coalition, a nonprofit organization on a mission to reduce suicide
Established and managed the organization’s social media accounts, executing strategies for increasing engagement and brand awareness, including creating original content, coordinating with community members to develop and execute social media takeover campaigns, increasing Facebook likes to 2,892 from 756
Worked closely with coalition members to develop media relations outreach strategy, draft and send timely press releases to gain impact and coverage of the organization’s work, and assist in fundraising efforts
Coordinated with coalition members to plan and execute community suicide prevention events, including leading public speaking and public presentations on reducing the stigma around suicide using social media strategies and research

Managed social media accounts, calendar, and groups for parenting magazine and online media company Mamalode, including developing and executing strategies to gain engagement and brand awareness
Built and managed a robust influencer program of independent mom bloggers who contributed to social media takeover campaigns and long-form blog posts
Executed the organization’s newsletters, including implementing strategies to increase newsletter metrics, increasing open rates to 21% from 18%
Managed the copy editing, pitching and publishing of editorial content to the website, including serving as the initial contact for all collaboration inquiries

Education

Skills

PLATFORMS: Facebook, Instagram, Twitter/X, LinkedIn, Threads, Vimeo, YouTube, TikTok, Pinterest
TOOLS: Facebook Business Suite, Mention, Hootsuite, Buffer, Google Analytics
EMAIL MARKETING: MailChimp, Campaign Monitor, GovDelivery, Adobe Campaign, Customer.io, Intercom
VIDEO/MESSAGING: Zoom, Google Meet, Microsoft Teams, Slack, Google Chat
TASK MANAGEMENT: Asana, Zapier, Google Documents, Google Spreadsheets
ADOBE: InDesign, Illustrator, Photoshop, Lightroom, Creative Cloud Express, Premiere Pro, Premiere Rush
CONTENT MANAGEMENT SYSTEMS: Jira, WordPress, Prismic, Squarespace, ExpressionEngine
OTHER: Canva, LucidPress, LucidChart